The topic of how unhealthy fast food is for the average person pops up every second day and I often wonder, do athletes ever eat fast food in the lead up to an important event? I wonder if athletes who are in form ever eat fast food?
If I wanted to make my business the Usain Bolt of whatever industry I worked within, would I ever feed it fast food? More than likely I’d stick to high quality protein, pre-workout, lean chicken, veggies and vitamin supplements.
Within business, the fast-food equivalent is clearly in your marketing. Cheap options, like brand farms, social media bots or completely templated websites, aren’t going to help you create the best business you can. As the saying goes: Garbage In, Garbage Out. You expect a high return on your time and capital for your business, so why would you wrap up and sell what you do in a cheeseburger wrapper? Everyone wants to have a business that succeeds – but to get there, you have to invest.
As a business owner, if you are looking to compete in your space then you should be working to be the #1 in your space, to give yourself a longer stride, faster movements and the best body to get you there. You should be investing in the right materials, right fuel, right support and services to ensure that your business can perform at its absolute best.
There are people out there that will sell you the same brand, logo or website, particularly from sites that are what we call “brand farms” We have seen instances where the same logo was “owned” by 3 different people (in Australia!). How can you possibly hope to create presence in your market, differentiation from your competitors and a real sense of who and what your business is if you have the same logo as someone else?
Not only does having a similar logo to another business leave you with egg on your face if found out, but it implies a lack of commitment and dedication to the business as a whole. A cheap logo shows your approach to your brand and your business – quick enough and cheap enough is good enough. I believe you can spot a generic logo from a mile away – and in an increasingly aware consumer market, I would bet they can too. Your brand or your logo represents who you are, what you deliver for your customers and your approach to your business, so it’s important to take the time, invest the capital, in something that will both represent you accurately and resonate clearly with your markets. I’m sure there are markets in Australia where a logo isn’t important – I just haven’t found them yet.
Be the Usain Bolt of your industry – get your priorities in order, feed your business right, give it the training and equipment it requires, and it’s every possibly you too will eventually be on the podium claiming your Gold!