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FOCUS

January 8, 2019

A new year is a time when most of us review the year that has been and take the opportunity to adjust our habits moving into the new year. Call it new years resolutions or intentions or your focus for the year, now is the time to be considering how you want your year to look, especially within your work or business.

December is usually a hard month for lots of people when it comes to work. For me, December typically looks either dead quiet or frantic – and the end to 2018 was certainly frantic. But within an office setting, you get two kinds of people – those who haven’t achieved what they wanted to in the year and are desperately trying to make it up; or those who have already checked out and are in holiday mode from the moment the decorations go up in their home. Neither are helpful when it comes to your own productivity and focus.

 

What this boils down to is that January is a good opportunity to review your work habits and seriously think about what you want your year to look like. I personally am focussed on bringing the focus back into my work. That comes down to dedicating all of my mind and attention on what I am doing when I am doing it, not frittering between email, Facebook, phone calls and design work at the same time.

 

A new year typically brings new projects, which includes a huge brand evolution project for me in 2019. And that particularly requires significant brain power as all possible scenarios are sketched out, nutted out and experimented with. Each of my client projects are deserving of my attention, my full attention and focus – even if it’s as simple as an EDM that I have created twice a month for the past few years.

 

And so this is my commitment to focus. To being in the task, whatever that looks like, and giving it my complete attention. To checking emails periodically, rather than constantly. To being deeply involved in a conversation, rather than phasing in and out. I am excited for what a new focus will bring and what changes it might bring in the business. What is your focus for 2019?

 

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We combine the best of design with the best bits of marketing to create a wholistic experience for your customers, offering a one-stop-shop solution for our clients across Australia. It is this integrated approach that offers the best value for our customers.

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