Each of us in small business came into what we are doing with a Vision or a skill or maybe even a dream. It could have manifested itself as a product or a service, a doodad or widget or even just selling the idea – but there was obviously a time where we were doing it all. The making, the thinking, the website, the writing, the selling, the chasing and – if you were lucky – the invoicing.
There comes a time when you cannot continue to do it all yourself. It’s simply about man hours and what’s achievable and what you are best spent doing. And the end of the financial year is a poignant time to be reconsidering this – is your time best spent lodging your own tax return, with all the headaches that come along with doing that alone and without any expertise, or is it better spent hiring a professional who can get it done better and in half the time?
We have all fallen into the same trap, doing everything you can in perpetuity because you don’t want to spend the money on the professional or take the time to find, train and hire the person who will take over the bits of the job you don’t want to do. I certainly have. I built websites (with plenty of heartache) and set up my own hosting and servers (again, heartache) and spent my time doing invoices and chasing up non-payments. I didn’t want to take the time to outsource these tasks so I could eventually get back to doing the things I did want to do – but the time you have to put in vs the time you will get back so you can do those things you were originally passionate about are not even remotely equal. It all comes down to the work you want to do.
For me, I want to do the doing of my business. The design, the strategy, the thinking and creating and writing and posting. And I don’t want to give that off to someone else – that is ultimately what my clients are hiring me for, is my ability to do. So the sacrifice I have to make is to pay the accountant, to pay the web developer, to bring in the administration assistant and the person who manages advertising campaigns. That doesn’t mean that you have to have a huge empire to run a successful business – I tend to find it’s the exact opposite, but that’s a conversation for another day. But what it does mean is leaning on a team of experts who are all great at what they do, so I can get back to doing what I do best, and all those necessary things still get done.
So what is it that you want to do? What are the tasks you got into this business for, and how much of your time is spent doing them? How much happier and more content would you be with #smallbusinesslife if you went back to those things you want to do? And what is that worth to you? Probably more than it will cost you in accountant fees in a year I would bet.
If you’re ready to outsource your marketing thinking, your social media management, your email marketing or copywriting or design work s you can get back to doing what you do best, then we want to help you. Get in touch by emailing emma@emdesigns.com.au and let’s get you back to doing the work you want to do, while all those necessary things still manage to get done. It’s a win-win.
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