I have always maintained that one of the biggest issues in small business is that you, the owner, almost shouldnt have time to work on your own business – because when you do, that means there’s not as much work coming through the door. Like the mechanic who’s car is always falling apart, or the hairdresser who hasn’t had a colour in forever. It happens to us all.
While I make a really active effort to make sure that my content is being updated, my website is fresh and my socials are looking great, there’s usually something that gives in these situations. And for me, it was my branding. I had simply out grown it. But the challenge and time it was going to take to sit down and rework was daunting. Really daunting! The problem with creating your own design work is that everything you touch must be the epitome of your work. You have no client to bail up and fall back on and cry about because they chose the wrong concept or gave you too restrictive a brief. This must be the pinnacle of what you can do, the hallmark piece that represents your style, your aesthetic and your approach. I know my lovely friend Kate from Two Wild Hands struggled with the same pressure when working on her own wedding recently, although hot damn did she pull it off.
The aim was to create something simple, a mark that would stand the test of time but show creativity, multiple streams of service and embody the simplicity and clean lines that I truly love in good design. There’s some cute nod’s to things like responsive design and feminism there, but ultimately I have aimed to create a logo that encapsulates where I want my design to be, and I am proud of this design.
If you’re feeling daunted by the idea of doing the hard work to get your own stuff up to scratch, here’s a cheerleader in your camp saying just go and do it. You will feel 100% better than if you didn’t.
If you’re ready to overhaul your logo, your brand, your marketing collateral, social media or your product, I want to help you. All you have to do is get in touch and I will help make you something that YOU love as much as I love my new logo.