We loved working with the team from Objective on their annual customer-facing event Collaborate – but this year, things were certainly done differently. Predominantly an in-person event, Collaborate had a complete re-think to see how in a Covid world we could translate the experience for customers to a digital realm and really up the ante with production.
We worked with the Objective Corporate Marketing team to deliver stage set designs and graphics that were created to have impact on the large stage at the ICC Sydney. We worked with their remote partners to create presentations and video streams that focussed on design and quality despite the distance. We coordinated with the AV production team at the ICC Sydney to deliver on the vision and production, with an eye on detail, problem solving and messaging.
We worked closely with both suppliers and Objective Corporate marketing to deliver this incredible event in all its forms – live virtual across two time zones and recorded sessions. It was an absolutely mammoth effort across the board but one that we were certainly proud to be a part of, as the most attended Collaborate ever.
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Stage Design
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Supplier Coordination
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Virtual Event + Conferencing
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Overarching Look + Feel Evolution
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Collaborative Project
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