While many people are able to sell their businesses successfully, the market is always changing. What you would have paid for an established salon 10 years ago is quite different to what you would pay today, and will be markedly different to what you will pay in the future. It’s important to consider all the possibilities, like not being able to sell your salon at all, when planning for your retirement.
We have worked with HABA for the past 4 years developing and expanding on a detailed content marketing strategy, particularly centered around their blog. The content of their blog is deliberately business focussed, although it does occasionally move into the more technical realms of workplace relations and salon management. This content marketing strategy is the core of their entire digital strategy and is one of the key ways that the organization adds value to its members.
Delivery of copy was via website, email marketing and social media.
Hair and Beauty Australia (HABA) are the only combined Hair and Beauty organisation in Australia. For over 90 years HABA has assisted and supported salon owners in operational, industrial and compliance information. They currently assist over 1200 salons Australia-wide be more compliant and improve their businesses
Read all blog posts written for HABA on their blog.
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Content marketing strategy
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Copywriting for digital format
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Weekly publishing schedule
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Drives over half of all website traffic
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