We crafted consistent email newsletters for Museo Perth, a luxury Salon, Day Spa and Skin Specialist in Perth.
We created a range of seperately branded email newsletters for Museo, including a consistent, fortnightly send to their entire database, a more specific email to their Salon Membership base and a tailored email specifically for those customers who are interested in in-depth Skin Services.
By segmenting their market and tailoring our messages to specific audiences, not only were we able to engage audiences with messages that held specific value for them, but we were able to promote and create bookings for specific services across the breadth of services offered by Museo.
The core of their email marketing strategy was centered around promoting offers and new content for their audience, designed to engage customers who will splurge and treat themselves when the time is right.
We were able to achieve strong, consistent open rates of on average 25% across Museo’s standard fortnightly send, with much higher engagement rates of on average 50% across their membership and skin services EDM’s. This shows the value of this segmented approach to Museo and highlights the value of these specific customers to the business.
Current Database: 5,600
Open Rate: 25%
Click through Rate: 1.2%
Send Rate: Fortnightly