We were tasked with a complete brand overhaul for Innovus Advice, Wollongong’s best Financial Planner.
We had previously designed their logo and former website, but the website was in need of a visual refresh and this extended into their overarching brand.
We began by rewriting all copy for their website and completely repositioning their brand. This included an overhaul in their vision for customers and the way they communicate about the services they provide.
We then proceeded to advance their colour palette and visual look and feel to add more depth and create better differentiation for them in the cluttered market in Wollongong. This change to their look and feel will then be rolled out across the rest of their print collateral.
As a long-time client of EM Design + Marketing, it was fantastic to take this opportunity to create a fresh and interesting approach to the Innovus Advice Brand that truly reflects their premium service and positioning.
See the brand new website by clicking the link here.
Website Redesign + Development
Visualisation of Customer Case Studies
Copywriting and Tone Rework
Complete Brand Refresh