We were tasked with creating new product logos for Objective Corporation, an Australian-based software provider to Government and other regulated industries.
The entire concept was centered around their exploration and development into new markets, and so the logo marks needed to both tell the story of the capabilites and value provided by the software, but needed to be distinct in a cluttered space. Each of the logos needed to have a unique identity but had to work as a whole suite alongside the Objective Corporate logo. It was a challenging but very rewarding process to help really create identities for these products and this flowed onto the changes in the product itself and internal teams.
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Strategic Approach to Design
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Logo Design and Branding
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Print and Digital Deliverables
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