Guys, guys – YOU GUYS! I am so excited to share this marvel of technological development with you I could literally burst. It was the most exciting thing to happen to me on a Friday, and that either makes me really sad or absolutely on the money with how great this news is.
If you are a social media manager, we know how difficult Instagram is. Because it’s API is not public access, it means that companies generally cant get in and create apps that work with Instagram. Which means that up until now, the dream of posts going automatically to Instagram, no mess no fuss was exactly that – just a dream.
I would say I looked for a solution to this problem on average of once a month. Because managing up to 30 clients means logging in and out of Instagram all the time, constant notification and sometimes up to an hour of posting to Instagram every morning. It was a royal pain in the butt let me assure you.
Last week, I discovered Hopper. It is a built-for-purpose app that allows you to post directly to Instagram, no notifications and no bullshit. It allows you to see what your feed will look like, which is great for those who need a really properly curated feed, and allows you to see the dates when everything is happening. And more to the point, it literally posts directly to Instagram for you.
With Hopper, I am saving myself an hour each day, and at least another hour in working out curated feeds in advance of scheduling. I then take the same images, similar copy and fewer hashtags and plug it into my other favourite social tool, Hootsuite, so they can go to other platforms at the same time. Even with the double schedule, I am still saving myself time and that is the aim of the game.
Now look, I am going to freely admit there are some upgrades I would like to see. I want to be able to post galleries, I want to be able to put a link in a profile (or the dream, have a clickable link in the body copy of a post) and I want to be able to post to other social platforms at the same time. But this is a start – and a damn good one.
It’s not cheap. Hopper is going to set you back anywhere from $150-$400 per month depending on how many accounts you need. But when you break that down – 1 hour a day, 5 days a week (this is an approximation of course), 30 days a month… at my hourly rate, the dollars pay themselves off pretty quickly. Bonus, you get a 14-day free trial to try it out before you buy – and that’s plenty of time to see why it is changing the way I work every day.
If you’re looking for a solution to scheduled Instagrams, this is the best one I know of and that’s why I’m putting my hard-earned dollars into it. I would love to know if you’re going to try Hopper, if you love it or if it didn’t do something you wish it did!