Whether you call it copy, content, news, updates, articles or blogs, writing words that you share regularly with your customers is becoming more and more important for businesses.   Blogs generally fall into one of the below topics: Product information  |  Service information  |  News  |  Corporate messaging  |  Industry education  |  Work reviews  |  Industry updates  |    Blogging was once considered the domain of young people who wanted to share their every thought, sort of like a diary online. Now, bloggers are major influencers online and writing a corporate blog has a host of benefits for your brand. Here’s why you should be putting pen to paper (or keys to screen) for your business.   Become an expert voice in your industry or space Blogs provide an excellent avenue for brands to share insights on your product, service or corporate mission and culture – heck, it can provide you with an opportunity to criticise your competitors or call for greater legislation. A blog provides you with an opportunity to share your knowledge with your customer base and allows you to position yourself as an expert within your field. But with great power comes great responsibility – make sure that you have a clear, strong, correct message and take time to really consider what it is you want to say, who you’re targeting and what you want them to get out of it.   Contributions to SEO – particularly with googles new changes Blogging contributes in a number of different ways to your search engine optimisation – it provides more keywords for Google to index from your site and updating content attracts users to your website in the first place. The Google algorithms are constantly changing, and in the latest update in June of 2018, Google announced that they will be giving greater search results to those brands who create engaging, regularly updated content that people want to read. So whether you’re publishing blogs on topics that people regularly search relative to your business, or whether you’re explaining concepts, strategies and processes, what you write will contribute more than ever to the discoverability of your brand.   Forced consideration Sometimes, particularly with new products or services, brands just create these things out of a perceived customer need. The marketing strategy, the communication strategy, where precisely the product or service fits in the market – that can be a bit…

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