A blog post is not like a firework, one spark and it’s done. Blog posts can (and should!) attract customers for months after you write them. All it takes is a little planning and motivation to keep them working for you all year round. 1. Comments. You can and should be commenting on other people’s posts all over the Internet. On Facebook, Instagram, other blogs, LinkedIn, whatever platforms your brand operates on, create the conversation that social is supposed to be about. Be more subtle than “hey read my post”, but use it as an opportunity to contribute your own story, your own learnings or perspective. 2. Backlinks within your own posts This is one of my most effective tools as a social media manager. They say it costs 10x as much to attract a new customer as it takes to retain one – so why doesn’t the same rule apply for your blog? If you have an interested reader there, bounce them between posts and keep them on your site. This can be done in a few ways, including widgets that preview content you might be interested based on the tags attached to the post you are currently reading; or literal links in your post when that topic is mentioned. Both work well. 3. Emailing them out to clients when the question arises This is a great one for more corporate companies. How often us your customer service writing the same stupid response to a common question? Write a blog post, and cut your work in half and ensure that consistent quality information is given every time. 4. Flashback Friday, Throwback Thursday etc. This is a very visible Internet trend but is also just good advice. No-one else is going to talk about your older content if you don’t – and you didn’t write it for it to be a one and done deal did you? The idea of social media is also that your follower base is continually growing – so an older post will always have a new audience, and that might be the perfect piece of advice for that audience, who in turn will share and move the content, encouraging new followers who haven’t seen your content… See the cycle yet? So establish a flashback system – whether it’s #flashbackfriday #throwbackthursday or posting content that is exactly one year old; remember to push and hustle your…

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