Itʼs a topic that comes up pretty quickly when you talk to business owners – they arenʼt getting the engagement they want on social media, the cost of boosting all their posts is too high and they arenʼt even sure if anyone is seeing their posts at all. As a company who works in the space, we hear this all too often and we see it regularly. More and more, social media platforms are becoming a discovery platform or a portfolio showcase, rather than a regular engagement channel. They are no longer the key way to capture the attention of your audience.

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