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Being Kind to Yourself in a Crisis

March 30, 2020

Corona Virus continues to spread across Australia and despite the changes we are all making, it doesn’t look like we will be coming out the other side for a while yet.

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NO LIKES, NO WORRIES – why we need to move away from vanity metrics in social media

October 1, 2019

Over the past few months in Australia we have had a huge change in the way that social media operates, particularly for brands and influencers. The removing of likes by both Instagram and now Facebook has caused outrage in some corners of the social media world and rejoicing in others. The question now is what this means for business, and I am the first person to say who the heck cares if they’ve hidden the likes – that’s not the point.   Outrageous, I know.

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Let’s talk about digital communication and sales.

March 19, 2019

As part of an ongoing conversation into how we should all be using social media in 2019 is the conversation about sales. Social media managers are increasingly being asked about the dollar value amount they bring into a business, what’s their ROI. And we have no issues about being asked about our ROI – what we do want to look at is what we mean when we talk about the “return”.

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HOW TO USE SOCIAL MEDIA IN 2019

March 19, 2019

We have to change the way we are using social media in 2019. Not just you, not just me, but all of us.

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It’s Time to Marie Kondo your Communications Strategy – and Here’s How.

January 30, 2019

If I hear about Marie Kondo one more time, I am going to scream.

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Where have all my followers gone?

November 20, 2017

There have been a lot of conversations lately around the watercooler about social media engagement. About how brands are getting less and less of it, the platforms are charging you more and more to reach your audience (in the form of advertising) and the penalties that come after advertising. There is a reasonable amount of fear going on, that brands have lost their followers, and they are right to be afraid.

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What the hell is social media engagement?

November 8, 2017

Engagement is one of the most tossed around terms in marketing. No longer is it just a phrase we use in digital marketing, now we are talking about the engagement at events, the engagement with printed collateral and the engagement of our spouse with the dishes (I have the data – the engagement is none). But what does it actually mean?

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WHAT VALUE DO YOU BRING?

August 29, 2017

Value is a term that is often tossed around, mostly from people trying to sell you things. For me, value is about what I learn, grow or get enjoyment from – and that is a pretty broad set of standards. In the fast-paced, often vapid-seeming world of social media though, the question we should ALL be asking is “What VALUE does my social media bring to my customers lives?”

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Social Media Damage Control – how do you handle it?

April 27, 2017

  Social media is a fantastic thing for small businesses, giving you direct marketing access to your customers and allowing your brand to be a part of their every day and every movement. Thinking back 40 years ago, brands had nothing like the access we have to customers today – but that works both ways.

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WHY YOU SHOULD BE COMMENTING ON BLOGS

April 26, 2016

commenting on blogs should do it blogging graphic design emma wright em designs social media manager parramatta

Commenting on blogs is both my most utilised tool as a social media manager, and the most underrated tool I see in other’s social media activities. If the end goal of being involved in social media is to create conversation and dialogue, then a comment is the response YOU make to the question or statement being posed by the writer – without it, you aren’t fulfilling your end of the conversation. As a content creator of any kind, your aim is to develop a community of like-minded people, who are essentially picking up what you are putting down – whether that’s knowledge, reviews, experiences or warnings. So it’s absolutely natural for comments to happen, as people respond to your content. Think about the blogs that YOU read. How many times have you sat at your computer during your lunch break and verbally gone “Ugh YES” when the content is great, or “Pfft” when it’s a bit off. THIS is when, how and why you should comment. Be part of their conversation.

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About EM DESIGNS

We combine the best of design with the best bits of marketing to create a wholistic experience for your customers, offering a one-stop-shop solution for our clients across Australia. It is this integrated approach that offers the best value for our customers.

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Latest Posts

  • Adding value to your customers as a business
  • Why running a value based business means you will still have a business when this is all over
  • Being Kind to Yourself in a Crisis
  • Ways to stay sane when working from home
  • WE’VE GOT OUR PRIORITIES IN THE WRONG ORDER.

COPYRIGHT EMMA WRIGHT 2015