Over the past few months in Australia we have had a huge change in the way that social media operates, particularly for brands and influencers. The removing of likes by both Instagram and now Facebook has caused outrage in some corners of the social media world and rejoicing in others. The question now is what this means for business, and I am the first person to say who the heck cares if they’ve hidden the likes – that’s not the point. Outrageous, I know.
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