For those of you in the design world, by reading this headline you already know exactly what I’m talking about. For those of you who aren’t, here is the overview: AirBnB, an accommodation connection website for international travellers, has just relaunched their logo. Now, I spoke to you last week about why a logo is so important to a small business (and to be totally fair, the same rules do apply for medium and large size businesses too), and I spoke about how important it is for your logo to be unique.

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