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THE NON-REBRAND REBRAND; OR, HOW TO FRESHEN UP YOUR BRAND WITHOUT A NEW LOGO.

A rebrand doesn’t have to be a completely new logo design. Because branding is made up of so many more elements than just your logo, by changing any of the core elements of what it is that makes up your visual identity you can completely refresh the look of your brand without having to lose the heritage and history of your brand.   A logo should always be designed to stand the test of time. A logo is not the place to try out the Pantone colour of the year, or that new drawing technique just released by Adobe Illustrator, despite what your design student niece might tell you. Your logo should be timeless and should still hold the same values that you placed in it when it was originally created. But it is absolutely true, that after a bit of time, the other visual elements of your brand can need a bit of a refresh, a touch up, a realignment, to make sure that your brand continues to say what you want it to say, and continues to be relevant to the constantly evolving nature of business. Imagery, colour and layout are the quickest and easiest ways to give your brand a fresh new look, without throwing the logo out with the branding or baby out with the bathwater as it may be. A great example of this is the recent website redesign that I completed for the team at Hair by Phd. By simply updating their visual presence with a fresh new website, fantastic imagery and some new brand colours, we were able to completely revamp their presence. From their website to social media and print design, giving them a bold new look was simple – without having to change their well recognised and long-standing logo. Similarly for Objective Corporation. By updating the layout of all of their marketing materials, incorporating new brand imagery and playing on their long-standing brand colour through the use of a tonal palette, they were able to refresh their brand without losing a logo that has so much weight in a marketing in which they have operated for years. In both cases, these changes are neither simple nor subtle – in fact, they are quite dramatic, and as such, make a huge impact on the presence of and perception of the brand. And sometimes, that may be exactly what your brand needs to…

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A Line Up – Logo Design, Website Design and Brand Presentation

a line up clotheslines daytek logo design website design branding graphic design parramatta

“The Hills Hoist. The Backyard Clothesline. The Verandah Clothes Line.  Whatever form yours takes, we want to build it for you.” Every Australian can identify with and understands the necessity of a clothesline in a backyard. However, if we are all being brutally honest, a clothesline is not a sexy home item. Its not something that people necessarily want to think about – they just want it handled when it needs to be, and be functional when your getting a little low on clean underwear. That’s where A Line Up come in. They provide a complete end to end service, from removal of your existing clothesline, to supply and installation of the new one and clean up at the end of the process. The team at A Line Up approached me for a fresh new logo design, having operated under a different business name for some time. They wanted something that highlighted the clean and simple nature of their business, while being quite literal in the kind of service that they do. The logo design does exactly that – in clean and simple line work, it specifically depicts the iconic Hills Hoist clothesline, while being slightly abstracted within the blue square. Couple this with a strong blue-toned colour palette, designed to be relaxing and calming, and you have a simple logo that really speaks to stressed-out home owners. This logo design was paired with some beautiful imagery of clotheslines and landscapes in the business cards, with each member of the A Line Up team having their own unique image, tailored to their personality. This has created a solid foundation for the way that the brand will be presented in the marketplace. The website itself needed to be a few things to really meet the client brief and client needs. It needed to be simple, so as not to overwhelm users and coordinate with the new look and feel of A Line Up. It needed to have a client-operated back end, so that information could be updated quickly and easily as needed. This was built onto a WordPress back end, which I wholeheartedly recommend to my clients for being able to quickly and easily update their websites, while also give great Google Search results with minimal interference. Line models needed to be shown, and a contact form needed to be included, for easy contact by prospective clients. Visually, the entire website was left…

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About EM DESIGNS

We combine the best of design with the best bits of marketing to create a wholistic experience for your customers, offering a one-stop-shop solution for our clients across Australia. It is this integrated approach that offers the best value for our customers.

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Latest Posts

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COPYRIGHT EMMA WRIGHT 2015