We are being asked a lot how Covid-19 is affecting our business. What all of this means for our little Company of One, what we are doing with all our “extra time” and are we worried about what the future holds?
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Working from home can be a complete luxury and also a total buzz kill, depending on how you go about it. Unfortunately, in the current time, we are all being encouraged or dictated to work from home for a significant period of time. For some people, this conjures ideas of “staying home” all day and working in your PJ’s with Netflix on in the background. For others, it conjures ideas of complete and utter social isolation and uncomfortableness. Both can be true, but what you do really need to focus on is how to best stay sane when working from home.
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For one reason or another, there has been plenty of talk online lately about brand guidelines – what you should include, why they’re important and what they offer your business. I’m not going to rehash that here, it doesn’t add any value to a conversation that is already happening. What I have observed though is the tendancy for brand guidelines to be a beautiful document that sits in a drawer and doesn’t get applied to all parts of your business, the way it should be. And that’s something worth tackling.
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A new year is a time when most of us review the year that has been and take the opportunity to adjust our habits moving into the new year. Call it new years resolutions or intentions or your focus for the year, now is the time to be considering how you want your year to look, especially within your work or business.
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I have always maintained that one of the biggest issues in small business is that you, the owner, almost shouldnt have time to work on your own business – because when you do, that means there’s not as much work coming through the door. Like the mechanic who’s car is always falling apart, or the hairdresser who hasn’t had a colour in forever. It happens to us all. While I make a really active effort to make sure that my content is being updated, my website is fresh and my socials are looking great, there’s usually something that gives in these situations. And for me, it was my branding. I had simply out grown it. But the challenge and time it was going to take to sit down and rework was daunting. Really daunting! The problem with creating your own design work is that everything you touch must be the epitome of your work. You have no client to bail up and fall back on and cry about because they chose the wrong concept or gave you too restrictive a brief. This must be the pinnacle of what you can do, the hallmark piece that represents your style, your aesthetic and your approach. I know my lovely friend Kate from Two Wild Hands struggled with the same pressure when working on her own wedding recently, although hot damn did she pull it off. The aim was to create something simple, a mark that would stand the test of time but show creativity, multiple streams of service and embody the simplicity and clean lines that I truly love in good design. There’s some cute nod’s to things like responsive design and feminism there, but ultimately I have aimed to create a logo that encapsulates where I want my design to be, and I am proud of this design. If you’re feeling daunted by the idea of doing the hard work to get your own stuff up to scratch, here’s a cheerleader in your camp saying just go and do it. You will feel 100% better than if you didn’t. If you’re ready to overhaul your logo, your brand, your marketing collateral, social media or your product, I want to help you. All you have to do is get in touch and I will help make you something that YOU love as much as I love my new logo.
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The 80’s have a lot to answer for in terms of graphic design. Random triangles on everything, squiggly backgrounds and flourescent colours abound. And while we can continue to be inspired by that look, sometimes its nice to go for clean white, natural textures and pops of colour that are inspired by the true colours of food. Not everything needs to be neon! Terrigal darling and 80’s enthusiasts Rhonda’s Bar has recently had a complete brand refresh as part of an overarching relaunch of the restaurant. Long gone are the psychedelic walls, strong 80’s vibe and sticky floors. Instead, Rhonda’s has grown up and brought together branding to match. Their previous branding was wholly and solely inspired by the 80’s, and they owned it. This restaurant was known for its look, its theming, and was incredibly popular with the locals because of it. But now? It’s time for something more. The mid-century inspired shapes in Rhonda’s logo itself are a clean and fresh departure from their former logo, inspired by lipstick writing on the mirror and neon. The colour palette has changed, from being dominated by fluro pink, black, white and the glow of a neon sign, to be more relaxed, more mature and absolutely more coastal through the use of soft turquoise and grey, while keeping the strong signature black and white. Pattern is used sparingly but boldly – their social media and menu showcases the use of a black and white chevron that is elevated and obviously inspired by current interior design trends, while bringing in a fun repeat print through the menu and on imagery really gives you the vibe that this is a place to have a good time. Thankfully, this more mature and elevated approach extends not only from their branding but across their menu and drinks offering too. Crisp woodfired pizzas, modern tapas and sharing plates and classic spritz and cocktails mean that now Rhonda’s has become a place to start the night, share a great meal and have a good drink, rather than a place to end the night. With a sleek new website and beautiful new branding, I’m excited to see what’s next for Rhonda’s – seasonal menu’s, new drink offerings and delivery options are apparently all on the cards. Welcome to the brave new world Rhonda.
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We have all been there. Looming deadlines, taking on extra projects that end up blowing out to much more time, public holidays that shorten your week and double your workload. It’s tough, really tough when sitting down to look at your list fills you with a sense of dread because you feel like it simply can’t be done. I get you, I’ve been there. Having dug my way out of this hole more times than you can count, here are my tips on getting your workload back under control without losing your mind. Take a deep breath. Call it a little woo-woo if you like but I recommend this first, as it can often head off a full-blown crisis before it has a chance to take hold. Take one deep breath, as deep into your lungs as you can and let it out with an audible ‘wooosh’. This floods your brain with oxygen which gives you a mini high and the ‘wooosh’ sound makes you feel like you’re actively releasing something. By taking a minute to relax, instead of getting caught in a tornado, starting your day off on completely the wrong foot and with a poor attitude, start your day in control and a bit calmer. You’ll be surprised and how much more achievable that list looks now. Get your priorities in order Work out what you absolutely MUST do and what you can move out. Promised something to someone? Make sure you know what that deadline is and make it – your reputation is important. Probably should write a blog or schedule your own social media posts? That one you can let slide – this time. When you’re deep in the shit, sometimes you have to make sacrifices to get back on top. Reschedule the task and come back to it when the air has cleared a little. Better to cut a few things off the list and achieve your goals than panic and not get to any of it. Make more time No, I’m not a magician, but we can all find a little more time in our day or working week, in the short term. Get to work an hour or two earlier and really dedicate that time to getting shit done. Work on a Saturday morning or stay back late. Post-pone your gym session or a long lunch with your bestie, anything to pull yourself…
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I had a client come to me recently wanting to rebrand his family business. They’re moving into the next phases of the business, where the son is taking over from the father and expanding the business into a range of new services, which is going to be great for the family and great for the son. However, he wants to keep the existing business name, and it got me thinking about what’s in a name.
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When you are first starting out as a graphic designer, everyone is desperate for work. Whether you’re still a student and you need pieces in a portfolio to get that first job, or whether you are wanting to start a freelance business – everyone has done a free gig at one time or another.
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I had a fairly in-depth conversation with a good friend the other day about life and business and everything that is going on, and she made a fairly sweeping statement – “It’s so nice to hear from someone who is doing cool stuff but didn’t just fall into it.” Maybe it’s that others wrap it up in a fairy-floss coating, but I cannot believe that anyone in business for themselves, whether its full time, part time or a side hustle, could have “fallen into it”. It sounds too much like that stupid idiom you see plastered on Pinterest and Instagram “Love what you do and you will never work a day in your life”. It’s just not bloody true.
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