The question of how small businesses can grow using social media is one that I get all the time. Most small businesses understand that they need to be using social media, they understand which platforms exist (sometimes), but how they can actually measure a return on investment, or how to use it to target completely new customer groups is another thing entirely.
Read MoreWHAT SHOULD I BE SAYING ONLINE
This is the question I get most often when people are starting out using a Facebook page for their business, or sending their first tweets. “What am I supposed to say? Theres no-one out there who wants to listen to me ramble on, and what am I going to tell them that they cant get from the website anyway?”
Read MoreWHY SHOULD SMALL BUSINESSES USE SOCIAL MEDIA
The hardest part about the new digital world of marketing and advertising is knowing where to start. Most small businesses are one-or-two man operations, where marketing has previously been limited to word of mouth, and the occasional spotlight in the local paper. This has worked really well for a lot of small businesses, but its also a great way for your business to stay just that – small.
Read More