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Where have all my followers gone?

There have been a lot of conversations lately around the watercooler about social media engagement. About how brands are getting less and less of it, the platforms are charging you more and more to reach your audience (in the form of advertising) and the penalties that come after advertising. There is a reasonable amount of fear going on, that brands have lost their followers, and they are right to be afraid.

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What the hell is social media engagement?

Engagement is one of the most tossed around terms in marketing. No longer is it just a phrase we use in digital marketing, now we are talking about the engagement at events, the engagement with printed collateral and the engagement of our spouse with the dishes (I have the data – the engagement is none). But what does it actually mean?

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About EM DESIGNS

We combine the best of design with the best bits of marketing to create a wholistic experience for your customers, offering a one-stop-shop solution for our clients across Australia. It is this integrated approach that offers the best value for our customers.

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Latest Posts

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COPYRIGHT EMMA WRIGHT 2015