I think one of the hardest parts about going out on your own and starting your own business is knowing where to start, and where to find new customers. Part of it is not being afraid of rejection and literally getting in touch with everyone you have ever wanted to work with. And part of it is just putting yourself out there, and hoping that the person you are looking for is also looking for you. My god, this could be the intro profile on a dating website. What they say really is true – the best opportunities come when you put yourself out there. And in very few instances has that statement been as true as in the work that I have done with Knokal recently. Knokal is the online version of a business directory, specifically designed for small businesses – if you’re looking for an accountant, a graphic designer and even a zoologist, Knokal is the place to go. If you’re working for a big corporation and you need a freelancer or small business person to help you out, Knokal is the place to go. And as a small business owner myself, I wanted to check out the competition, get a bit of work from other small business owners (some of my favourite kinds of client) and generally put get on the page. I created a profile on Knokal, thanks to a hot tip from other entrepreneurial ladies in the LMBDW Group on Facebook. If you aren’t involved, you really should get on there, it’s a hotbed of badass babes doing good things. Anyway, that aside, I created a profile. Put in some information and thought that at the very least having more information about me around on the interwebs would be good for my SEO, and besides it was totally fee – so I wasn’t loosing anything by putting myself out there.   Then along came David. David is the founder of Knokal, and knew that he needed a homepage redesign to get better conversions and attract more sign ups. He is a big fan of the entrepreneurial theory that business owners should “eat your own dogfood” – that is, if you have a product, use that product when you find yourself in need of whatever it is that you offer. So David needed a graphic designer, and he went to Knokal. I don’t know if it…