I am so lucky and grateful that I am able to work with businesses that I really do believe in, and that produce products I admire and adore. One of these businesses is Two Wild Hands, run by one of my dearest friends Kate Bryce, out of her beautiful farmyard home north of Gosford.
Kate is a full-service floral designer and event stylist, with a love of everything organic, handmade and found. Her floral design work has been seen at a number of markets in NSW, and she is booked in to teach a workshop on Wreath Making with the Hunter Design School in November. I was absolutely floored when this creative powerhouse approached me to make her logo and branding design dreams come true, and it was such a fantastic creative challenge for me. I’m absolutely thrilled with the outcome of this project, and so is Kate, which really is the most important thing for me as a designer.
Obviously the logo that I have created is inspired by the floral design work that Two Wild Hands does. With a focus on sustainable flowers, found objects and natural tones, the colour pallet for this logo was different to what I would normally work with – as a lover of big, bold, bright colours, this was a real change for me. The use of a simple, naturally-formed circle shape to form the “brand mark” section of the logo was a natural choice, and this was then combined with the kinds of materials that Kate uses in her work. Everything from her favourite ranunculus to grasses, a pheasant feather and tea roses were hand illustrated, and each of these elements could sit separately as needed at different stages in the business. As seen above, the pheasant feather sits pride of placement at the top of her website, designed and built by Trenton Woodley.
It was very important to Kate that the “brand mark” of the irregular circle be able to sit completely separately to the posy. This element forms a great watermark for her beautiful photographs, and is the preferred logo option for co-branding opportunities, such as the social tile for her wreath making workshop with Hunter Design School. By creating a mark that sits separately, yet still has its own strong sense of purpose and brand, the logo is very flexible and easy to use – something that is absolutely necessary for all small businesses.
I had such a fantastic time designing this logo for Kate, and enjoyed the opportunity to really push myself into a new style of design, with a more natural and organic resolution. I’m excited to see the next few stages and developments of her business; her passion for what she does is absolutely infectious, and I see that as being the best way to be successful at what you do.
I would love to know what you think of the Two Wild Hands logo design! Do you think that this logo suits the kind of business that it represents? Do you think its time for you to refresh the logo for your own business? If you’re interested in a logo design in this kind of style, I would love to speak to you. You can get in touch via email, Facebook or Twitter, depending on what tickles your fancy!
PS. Since the launch of this blog post, Kate has created other elements from the logo that really illustrate its flexibility. That includes these rubber stamps, made from single parts of the logo for simplicity and elegance.