We love helping brand evolve. We worked with rhipe for nearly 2 years on a gradual and significant brand shift that significantly evolves their go-to-market strategy, which was then adapted to be sensitive to their acquisition by Crayon.
We crafted a series of brand guidelines that strongly tells the story of rhipe, who they are and why they have chosen to present themselves to the market in their unique fashion. This forms the foundation of their brand, setting style and graphic devices which was then rolled across all marketing materials. This was developed in strong collaboration with their internal marketing team, and then communicated down in the form of training to their internal global design team.
- Brand Strategy + Design
- Consistent look + feel across brand
- Marketing material implementation
- Layout + Design
- Collaborative Project