We are being asked a lot how Covid-19 is affecting our business. What all of this means for our little Company of One, what we are doing with all our “extra time” and are we worried about what the future holds?
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Over the past few months in Australia we have had a huge change in the way that social media operates, particularly for brands and influencers. The removing of likes by both Instagram and now Facebook has caused outrage in some corners of the social media world and rejoicing in others. The question now is what this means for business, and I am the first person to say who the heck cares if they’ve hidden the likes – that’s not the point. Outrageous, I know.
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It can be challenging being a small business owner. Sometimes you feel like an expert in one really niche area of the world, and wonder how the hell the person who needs your services will ever find you. Or else, you feel like a jack of all trades but a master of none – and it tends to swing from one extreme to the other.
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As part of an ongoing conversation into how we should all be using social media in 2019 is the conversation about sales. Social media managers are increasingly being asked about the dollar value amount they bring into a business, what’s their ROI. And we have no issues about being asked about our ROI – what we do want to look at is what we mean when we talk about the “return”.
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QR Codes are one of the marketing pieces that just doesn’t seem to have gone away. Despite 62% of Australians in 2012 not knowing what a QR Code was (data found here), marketers around the country continue to use them, and clients continue to ask designers and marketers how they can be incorporated into their POS materials.
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The hardest part about the new digital world of marketing and advertising is knowing where to start. Most small businesses are one-or-two man operations, where marketing has previously been limited to word of mouth, and the occasional spotlight in the local paper. This has worked really well for a lot of small businesses, but its also a great way for your business to stay just that – small.
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