“The Hills Hoist. The Backyard Clothesline. The Verandah Clothes Line.  Whatever form yours takes, we want to build it for you.” Every Australian can identify with and understands the necessity of a clothesline in a backyard. However, if we are all being brutally honest, a clothesline is not a sexy home item. Its not something that people necessarily want to think about – they just want it handled when it needs to be, and be functional when your getting a little low on clean underwear. That’s where A Line Up come in. They provide a complete end to end service, from removal of your existing clothesline, to supply and installation of the new one and clean up at the end of the process. The team at A Line Up approached me for a fresh new logo design, having operated under a different business name for some time. They wanted something that highlighted the clean and simple nature of their business, while being quite literal in the kind of service that they do. The logo design does exactly that – in clean and simple line work, it specifically depicts the iconic Hills Hoist clothesline, while being slightly abstracted within the blue square. Couple this with a strong blue-toned colour palette, designed to be relaxing and calming, and you have a simple logo that really speaks to stressed-out home owners. This logo design was paired with some beautiful imagery of clotheslines and landscapes in the business cards, with each member of the A Line Up team having their own unique image, tailored to their personality. This has created a solid foundation for the way that the brand will be presented in the marketplace. The website itself needed to be a few things to really meet the client brief and client needs. It needed to be simple, so as not to overwhelm users and coordinate with the new look and feel of A Line Up. It needed to have a client-operated back end, so that information could be updated quickly and easily as needed. This was built onto a WordPress back end, which I wholeheartedly recommend to my clients for being able to quickly and easily update their websites, while also give great Google Search results with minimal interference. Line models needed to be shown, and a contact form needed to be included, for easy contact by prospective clients. Visually, the entire website was left…

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