As part of an ongoing conversation into how we should all be using social media in 2019 is the conversation about sales. Social media managers are increasingly being asked about the dollar value amount they bring into a business, what’s their ROI. And we have no issues about being asked about our ROI – what we do want to look at is what we mean when we talk about the “return”.
Read MoreIt’s Time to Marie Kondo your Communications Strategy – and Here’s How.
If I hear about Marie Kondo one more time, I am going to scream.
Read MoreDIGITAL ADVERTISING IS NOT A CURE ALL
I was once told an absolute gem of a fact that has really stuck with me through the years, so forgive me if you’ve heard this one before. You are more likely to complete Navy S.E.A.L training than you are to click on a banner ad. And yet brands continue to invest in and be disappointed by the results achieved through new ways of, and greater quantities of, digital advertising. Whether it’s the post that appears every 10 images in your Instagram feed or the onslaught of promotions you see in your email inbox or around your favourite blog, there are more ways than ever to target people digitally. Digital advertising should never be seen as a cure-all as part of a marketing mix. Simply launching digital ads, whether they are display, social, or programmatic, does not guarantee you business. It’s really as simple as that. I can completely understand in a small business that we believe, in the modern age, that there should be a magic fix, a simple solution to promoting your products to the right people. But its just not true. Those who make the platform (Facebook is a really easy example in this case, but all the platforms are similar in this regard) are trying to get you to spend more and more on digital marketing – and so they promise highly targeted, specific delivery to your ideal audience. The reality is that they can’t guarantee that – and even if the ad is served to the right audience, that doesn’t guarantee that the audience is interested in the product or service you’re trying to sell. In the days of print advertising, a print distribution of 50,000 units did not guarantee you 50,000 purchases. It did not guarantee you 5 purchases. It simply told you how many eyeballs would be on your ad, maybe, if they saw it at all. Im not trying to suggest that this is the right approach either, particularly if your brand has low marketing budgets, but we need to think more broadly about how to target our ideal audience and not simply look for the quick fix. The horribly unsexy truth is that the best way to capture your ideal audience Is to create content that engages them. It’s not as simple as “build it and they will come” but use the technology we have (namely social media,…
Read MoreWHY GEOFF LEE IS WINNING AT MARKETING
In the lead up to the election, campaigning is on everyone’s mind, from Malcolm Turnbull to Tony Abbott and even Bill Shorten has decided to get on the band wagon. And at a national level, its easy to assume that politicians are always campaigning, because they are so visible thanks to those media followers, photographers and their squillions of dollars. At a local member level, we see a stark difference. I have lived in a lot of different electorates in my life, and as such I have noticed that most local members want you to elect them based on the 2 or 3 weeks every couple of year they spend being visible in your community, showing off what they could do for you, in the hope to pull the wool over your eyes regarding their commitment. I’ve never bought into it, because it is exactly that – a bit of a sham, a con, a façade if you will of community engagement.
Read MoreMY TOP 10 LESSONS LEARNT FROM FACEBOOK – PART 2
I spoke to you last week about the Part 1 of this series – covering 5 of my Top 10 Lessons Learnt from Facebook. Today, its time to finish it off and look at everything else that I have learnt as a social media manager of a number of different pages.
Read MoreMY TOP 10 LESSONS LEARNT FROM FACEBOOK – PART 1
Facebook, like it or lump it, is an increadibly powerful tool, whether you use it for business, to keep track of friends or simply to stalk your ex boyfriends. Most businesses, particularly those of the small-to-medium variety, have a Facebook page that they use to interact with their consumers in a very informal sense.
Read MoreWhy I hate QR Codes in Marketing, and why you should too.
QR Codes are one of the marketing pieces that just doesn’t seem to have gone away. Despite 62% of Australians in 2012 not knowing what a QR Code was (data found here), marketers around the country continue to use them, and clients continue to ask designers and marketers how they can be incorporated into their POS materials.
Read More