WOLLONDILLY SHIRE COUNCIL

Wollondilly Shire Council engaged me to deliver its 2024 Annual Report under a compressed timeline, alongside several high-profile strategic documents and community campaigns. Working within established Council brand guidelines, I created distinctive yet compliant materials that elevated clarity, accessibility, and community engagement.

OUTCOMES:

• A professionally executed Annual Report delivered on time
• High-impact strategic documents aligned with Council’s governance and community priorities
• Cohesive yet differentiated campaign materials within established brand guidelines
• Strengthened communication clarity across public-facing initiatives

CREATIVE DIRECTION

• Delivered the Wollondilly Shire Council 2024 Annual Report, a large-scale governance document requiring deep stakeholder engagement under a tight deadline

• Creative direction for the Reconciliation Action Plan, ensuring respectful and considered visual storytelling

• Production of branding and assets for Youth Mental Health Week, balancing sensitivity with strong engagement

• Produced the Illuminate Guide and supporting assets, aligning with Council’s visual framework while introducing unique, campaign-specific styling

STRATEGIC COMMUNICATION

• Structured complex reporting information into accessible, visually clear formats

• Ensured compliance with governance and brand requirements

• Designed materials to serve both internal stakeholders and the wider community

• Balanced consistency with creative distinction across multiple concurrent projects

LEADERSHIP & DELIVERY

• Managed a high-volume project under strict deadlines

• Coordinated with internal Council stakeholders across departments

• Maintained workflow discipline while delivering multiple concurrent projects

• Ensured quality control across print and digital outputs

• Delivery of high-value, final printed publications