ABOUT ME
EMMA WRIGHT
I have worked as a graphic designer for the past 12 years, working across brand management, studio work, managing creative teams and working directly with product marketers, clients and marketing teams.
I believe that passion, strategy and flexibility are what make good designers, and that to have these things requires a love of all levels of design, from the down and dirty of layout design and pre-press file preparation, through to blue sky thinking and creative brain-storming.
I believe that as a designer, I should be constantly looking for inspiration (often in unlikely places) and looking to learn and grow in the way that I produce design work – everything from new techniques, new mediums, programs and processes.
I have experience in a wide range of areas, including graphic design and branding; copywriting; social media marketing and communications; marketing strategy; convergent media communications; content acquisition and database building.
I have a solid foundation of skills coming from both higher education and practical experience. I pride myself on my hands-on attitude and ability to adapt and react quickly to changing situations.
RESUME
DESIGN + MARKETING
EM DESIGNS
2016 – Present
Working as a Graphic Designer, Marketing Strategist, Finished Artist, and Brand Manager across both Advertising Agencies and Small Business clients.
The requirements for this work could be anything, depending on the client’s needs. I do have experience in eDM’s, Website Design including WordPress, Digital Banners, Video Editing, Printed materials, Long Format Documents such as Annual Reports, Logo Design, Illustration, Infographics, and Large Format Print Production (such as Billboards, Bus Signage ,and large wall decals).
I have worked for agencies such as Now Communications and Gotham in the Sydney CBD area, as well as for companies in the fashions, leisure, lifestyle, design, and financial services space.
I am always interested in new opportunities and positions, so please don’t hesitate to get in touch if there are ways that I can assist you or your business.
KEY INDUSTRIES –
- SaaS Software
- Hair and Beauty
- Luxury Retail
- Education
KEY SKILLS –
- Creative design thinking – the ability to bring fresh ideas and concepts to existing and new brands
- Integrated campaign thinking – understanding all elements of the marketing mix allows me to consider how design flows between each element
- Stakeholder management – from CEOs and executives through to hostile teams, I can bring them on board with the change being driven
- Delivering design into the hands of the users – through consumer-grade tools that are functional and look fantastic
LEAD GRAPHIC DESIGNER
PALLION
18 Months, 2015 – 2016
Lead Graphic Designer for Pallion, Australia’s Premier Precious Metals Services Group. Working across 9 brands in the group, and managing up to 4 direct reports.
The consistency of brand is incredibly important to Pallion due to their brand positioning, and all work was executed to an extremely high standard. It is a pressure filled environment, and managing different agendas has been key to my success at Pallion, as well as strong time management and organisational skills.
KEY ACHIEVEMENTS –
- ‘My Dream Ring’ Catalogue and product range launch. Currently in its second print run, totalling 5,000 copies
- Part of a collaborative team which built 3 websites from scratch, each doubling in viewership after build
- Visual refresh of 1 website, which has doubled viewership after the refresh
- Complete redesign of a high-profit e-commerce website
- ‘Regentco Findings’ Catalogue. Currently, in its second print run, total 5,000 copies published
- Growth in followers across a total of 25 social media pages on various platforms
- Concept designs for a range of gold products for The Star
FREELANCE GRAPHIC DESIGNER
VARIOUS
6 months, 2014
I worked as a freelance graphic designer in a number of agencies across Sydney, on different length contracts. Most significantly, I was employed with Loud Communications for 3 months during a key growth period and worked on a number of key projects with them. I also worked with Now Communications for a total of 2 weeks, and with Gotham Agency for 4 weeks.During this period I also took on a higher number of personal graphic design clients, including Lifestart Pty Ltd (a not-forprofit in the disability services area), HostGeek (a web-hosting company) and Circa Espresso. I have worked as a freelance graphic designer throughout my career, but this was a great chance to really experience what full-time freelancing could look like.
KEY ACHIEVEMENTS –
- Working on campaigns for national bodies (Commbank, IAG/SES and NSW Govt. most significantly)
- Working for a range of companies in the health space (GSK, Avante and Opal Aged Care to name a few) on different printed campaigns
- Managing to secure ongoing freelance contracts through my own moxy, rather than a recruitment agent
SOLE GRAPHIC DESIGNER & MARKETING EXECUTIVE
SIKA AUSTRALIA
2 years, 8 months 2012 – 2014
I worked as the sole graphic designer and generalist marketing executive for Sika Australia during a period of rapid growth in their retail sector. This role was a fantastic opportunity for me to grow as a designer, take time to get to know a brand incredibly well and then challenge many of the preconceived ideas of the company.
I completed a huge range of projects in my time at Sika Australia, including a complete range packaging design; design and publishing of Synergy magazine for 6 issues, including a redesign; content creation, social media management and developing influencer relationships; and publishing their first designed product catalogue.
KEY ACHIEVEMENTS –
- Packaging redesign resulting in a 200% Increase in sales Complete rebrand of Sika Australia’s retail sub brands andassociated materials
- Complete design of a comprehensive product guide, including content creation and management through product managers
- Pitching of new product ranges into major retailers (Bunnings, Mitre 10) in collaboration with the Retail Manager
- Creation, growth and management of a range of social media channels and influencer relationships to support those channels (eg. bloggers and celebrities)
CONTENT CREATOR & GRAPHIC DESIGNER
CRACKA WINES
1 year, 3 months 2010 – 2012
I worked at Cracka Wines as a junior during a major growth period for the business, producing content for their website including a vast variety of written and image content. I was primarily responsible for producing EDMs, partially coded through a custom made WYSIWYG system, and partially through raw HTML. These EDMs were then sent out weekly or daily depending on the period and market conditions.
I produced many images for social media and contributed to their major consumer campaign, ‘Have a Cracka Weekend’, specifically web assets (banners, social tiles, a series of EDMs etc.) and bus panel advertising. While at Cracka I attended training in HTML coding which has held me in good stead in my future positions.
KEY ACHIEVEMENTS –
- Accepted pitch for the redesign of their website
- Contributions to the ‘Have a Cracka Weekend’ campaign
- Well constructed and well designed EDMs sent out consistently, on time and completely functional
- Development of a significant body of content for their website
- Trained in HTML coding
EDUCATION
Masters of Convergent Media
University of Western Sydney, 2013
My masters focussed on how advertising, branding, PR, graphic design, marketing, social media and content come together to create effective, integrated campaigns.
My major thesis was centered around ways to activate areas of Parramatta City through emerging technologies.
Graduate Certificate in Marketing
University of Technology, 2012
A post-graduate course in marketing core skills, including strategy, digital technologies, market research, marketing for not-for-profits and management.
This included an original pitch to The ABC (Australian Broadcasting Corporation) on ways they could activate and expand their ‘Delicious’ publication into online and physical
presence.
Private Training in HTML, 2011
Development of core skills in writing and developing in HTML code, both through programs like Dreamweaver and raw code.
Bachelor of Visual Arts & Graphic Design
University of Wollongong, 2008-2010
My bachelor’s degree focussed on developing core competencies in concept creation and execution of both physical visual art forms and graphic design mediums.
I majored in Print Design, Web Design and Sculpture, which has given me a solid foundation for my career.