TENSIS

FRACTIONAL DESIGN + MARKETING LEAD

When the pitch decides everything,
the story has to land.

Tensis needed a clearly defined brand identity and compelling positioning to support growth and high-stakes funding conversations. I led their brand style framework, investor pitch narrative and digital presence — translating complex strategy into visual and verbal storytelling built to hold up in front of the people who decide whether a business gets backed.

  • A cohesive brand identity with clear implementation standards

  • Investor-ready pitch materials that elevated credibility and clarity

  • A strategically structured website aligned with growth ambitions

  • A sharper articulation of purpose, positioning and commercial direction

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investor narrative, engineered to carry vision, scalability and differentiation

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pillars aligned — brand, investor materials and digital presence

KIND WORDS

I’ve had the pleasure of working with Emma Wright from Em Designs across three different organisations, and I can confidently say she is more than just a designer—she’s a full-stack marketer. Emma covers everything from brand and positioning to digital campaigns and more.

Emma has been instrumental in the brand evolution of Smarter Drafter and Tensis. If you haven’t checked out their websites recently, I highly recommend it (the Tensis site is a standout https://tensis.com/).

Emma consistently delivers a complete marketing service, from strategy to final design. She also sets organisations up for long-term success by creating guidelines and templates that can be reused even after her engagement ends. This approach ensures we don’t waste time reinventing the wheel each time we produce a new document, web page, or event banner.

Her expertise and dedication have made a significant impact, and I highly endorse Emma for any organisation looking to elevate their brand and marketing efforts.

Chris Britton, Chief Operating Officer, Tensis

THE ENGAGEMENT

COMPLEX STRATEGY, TOLD SO DECISION-MAKERS LEAN IN.

CREATIVE DIRECTION:

Defined brand style and implementation guidelines for consistency across every touchpoint, and directed brand photography and video to visually anchor the business. Designed high-impact pitch decks that position the company in the strongest possible light through structured storytelling and visual clarity — and developed the “We Are Tensis” document, articulating the how and why behind the operating model.

STRATEGIC COMMUNICATION:

Crafted the messaging hierarchy for the website redesign, creating clarity from headline through to conversion, and structured the investor narrative to communicate vision, scalability and differentiation. Storytelling and commercial rigour balanced to strengthen the conversations that decide a company’s next chapter.

LEADERSHIP + CROSS-FUNCTIONAL DIRECTION:

Directed external creatives — photographers, videographers and web developers — and partnered closely with founders to refine positioning and hold it to the long-term vision. One cohesive story across brand, investor materials and digital assets.

HIGHLIGHT PROJECTS

WORK WITH ME

Raising, selling, or telling a story that has to land?

Turn complex strategy into a narrative that moves the room — brand, pitch and digital, built to hold up under real scrutiny.
Let’s find a way to work together – all you have to do is click the button below.