TENSIS

BRAND DEFINITION, INVESTOR POSITIONING & STRATEGIC STORYTELLING

Tensis required a clearly defined brand identity and compelling investor positioning to support growth and VC funding conversations. I led the development of their brand style framework, investor pitch narrative, and digital presence, translating complex strategy into powerful visual and verbal storytelling.

OUTCOMES:

  • Cohesive brand identity with clear implementation standards
  • Investor-ready pitch materials that elevated credibility and clarity
  • A strategically structured website aligned with growth ambitions
  • Stronger articulation of purpose, positioning, and commercial direction

CREATIVE DIRECTION

  • Defined brand style and implementation guidelines to ensure consistency across all touchpoints

  • Led and directed brand photography and video shoots to visually anchor the business identity

  • Designed high-impact VC pitch decks, positioning the company in the strongest possible light through structured storytelling and visual clarity

  • Developed the “We Are Tensis” document, articulating the how and why behind their operating model

MARKETING & STRATEGIC POSITIONING

  • Crafted messaging hierarchy for the website redesign, ensuring clarity from headline through conversion

  • Structured investor narratives through VC Pitch Decks to communicate vision, scalability, and differentiation

  • Balanced storytelling and commercial rigour to strengthen funding conversations

LEADERSHIP & CROSS FUNCTIONAL DIRECTION

  • Directed external creatives including photographers, videographers, and web developers

  • Partnered closely with founders to refine positioning and ensure alignment with long-term vision

  • Brought cohesion across brand, investor materials, and digital assets

KIND WORDS

I’ve had the pleasure of working with Emma Wright from Em Designs across three different organisations, and I can confidently say she is more than just a designer—she’s a full-stack marketer. Emma covers everything from brand and positioning to digital campaigns and more.

Emma has been instrumental in the brand evolution of Smarter Drafter and Tensis. If you haven’t checked out their websites recently, I highly recommend it (the Tensis site is a standout https://tensis.com/).

Emma consistently delivers a complete marketing service, from strategy to final design. She also sets organisations up for long-term success by creating guidelines and templates that can be reused even after her engagement ends. This approach ensures we don’t waste time reinventing the wheel each time we produce a new document, web page, or event banner.

Her expertise and dedication have made a significant impact, and I highly endorse Emma for any organisation looking to elevate their brand and marketing efforts.

Chris Britton, Chief Operating Officer, Tensis