B2B Growth Co (founded by Michelle J Raymond) is here to coach B2B teams to WIN on LinkedIn. They are specialist LinkedIn consultants providing a range of services across all industries.
We worked with Michelle to create a logo and brand she could be proud of. After a number of DIY logo designs, Michelle was ready to invest in ‘Operation Rebrand’, and we were proud as punch to deliver a logo that Michelle has now taken to the global stage.
We worked with the concepts and shapes in logo design that resonated with Michelle, namely triangles and this idea of growth. The 3 layers of colour speaks to the 3 levels she works with in any organisation – the executive, the employee and the enterprise. Finally, we took the existing brand colours and elevated them, set them up to be truly digital-led as befits a digital service provider.
Watch our discussion of her branding, logo and approach on the B2B Growth Co Youtube >
- Logo and Brand Design
- Overarching Brand Look and Feel
- Redesign of key materials
- Ongoing brand work