We worked with Cartula Health to establish their brand look and feel in both customer-facing and corporate communications.
Cartula provide a range of health products designed to appeal to both healthcare providers, patients and to government-level organisations. As such, they needed specific materials that would appeal to and be relevant to each of these markets.
We established a modern and approachable look and feel for the brand and distilled down their product concepts, which are often quite involved, into easy-to-digest diagrams to illustrate their benefits clearly to anyone coming into contact with the product.
____________________________
Brand Design
____________________________
Consistent look + feel across brand + products
____________________________
Print + Digital Materials
____________________________
Overarching Content Strategy
____________________________