COUTTS LAWYERS & CONVEYANCERS

A brand built to scale with its ambitions.

Coutts is a full-service, award-winning firm positioned for growth across Macarthur and the Illawarra — but as the business evolved, it needed more than brand assets. I built the Brand Implementation Guide that creates clarity, consistency and confidence across every touchpoint.

1

positioning line the whole firm rallies behind: “puts you first”

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values — care, communication and clarity — carried through every message

30

pages of creative guardrails, from logo and colour to tone of voice

INSIDE THE GUIDE

Clarity, consistency and
confidence, page after page.

Clear market positioning. A structured visual identity system, with purple leveraged as a strategic differentiator in a conservative legal landscape. A messaging hierarchy that prioritises Business Legal Services in line with growth ambitions, and a tone of voice rooted in plain language. Authority, without the heaviness.

Selected pages only — the full guide belongs to the client.

WHAT IT DELIVERED

More than guidelines, this is
a working tool the whole firm uses.

The guide equips internal teams and external partners with clear creative guardrails, enabling faster execution, stronger consistency and confident decision-making across campaigns, digital, print and events. Brand, marketing and service strategy, aligned in one cohesive system.

  • Clear market positioning — “A full service law firm that puts you first” — embedded throughout

  • A structured, scalable visual identity system, that is unmistakably Coutts

  • Service hierarchy and messaging aligned to long-term growth objectives

  • A defined tone of voice rooted in clarity and plain language

WORK WITH ME

Does your brand look different
every time it shows up?

Create a brand system that works for you long after my engagement with your business ends.
Let’s find a way to work together – all you have to do is click the button below.

START A CONVERSATION