FoodMe, a Sydney-based tech start-up, are revolutionising the way anyone with dietary requirements shops for groceries. Pitching themselves towards predominantly gluten-free, dairy-free and vegan shoppers, their brand needed a bit of a glow up to resonate with their ideal target market.

As part of their launch strategy, there was a need for both physical advertising (posters, flyers and handouts) and digital advertising (remarketing and social media ads). I created a series of ads that were visually distinct, seperating them from both the general supermarkets but also the very “crunchy” approach to specialist food stores, that really resonated with their target market.

• Advertising Assets
• Overarching Product and Brand Look and Feel
• Delivery of design across a range of mediums
• Ongoing brand work
• Solo Project