FoodMe, a Sydney-based tech start-up, are revolutionising the way anyone with dietary requirements shops for groceries. Pitching themselves towards predominantly gluten-free, dairy-free and vegan shoppers, their brand needed a bit of a glow up to resonate with their ideal target market.

More than a set of brand guidelines, this implementation guide involved redesigning and reimagining a number of key materials across their brand, including their social media presence, email marketing and physical materials. It includes a number of rules and guidelines for producing new materials and creates a cohesive approach for the entire FoodMe brand, allowing their internal team to take the design look and feel and implement it consistency.

I was involved in consulting on product (website and app) design, updating their brand look and feel and working on strategic messaging to connect with their audience. I then went through the process of designing key materials for launch, including email marketing and advertising (digital and print), as well as developing a series of templates for internal use, to ensure that their brand was successfully applied across a range of materials, ready for launch.

• Brand Implementation
• Strategic Brand Look and Feel
• Delivery of design across all key materials
• Ongoing brand work
• Solo Project