GLASSGUARD helps homeowners to make cleaning their home easier, more efficient and more effective with innovative products for cleaning and surface protection.

We worked with GLASSGUARD to craft an implementation guide for their growing team, bringing together brand, product and presence. These guides are becoming a signature EM Design + Marketing piece, demonstrating how companies can go to market with their brand and create consistency across every customer and employee touchpoint. More than colours and fonts, these guides tell you and your team how to show up, live and breathe your brand.

More than a set of brand guidelines, this implementation guide involved redesigning and reimagining a number of key materials across their brand, including their social media presence, email marketing and physical materials. It includes a number of rules and guidelines for producing new materials and creates a cohesive approach for the entire GLASSGUARD brand, from product to photography, that was previously missing.

• Carrying brand from product to marketing
• Overarching Brand Look and Feel
• Redesign of key materials
• Ongoing brand work