I was brought into Glassguard, a cleaning materials start-up, to completely transform their design. From brand and positioning, to packaging of a range of more than 30 products, we reviewed and refreshed every single part of their brand. I worked to rewrite all the packaging into plain, human-centered language, while updating the design to be compliant with GHS guidelines (the international standard for global chemical packaging), with adaptations depending on the market products were being shipped to (AU, UK, US and CAN). I worked to develop a range of large and small shipping boxes that held all the personality of the brand and contributed towards a better unboxing experience, designed to delight the customer. A huge project with plenty of scope, but an incredibly rewarding one.

• Packaging Design
• Commercial Print Focus
• Global GHS Requirements
• Copywriting
• Overall look and feel