We worked with the team at Ivy Opal on the launch of their brand both in Australia and Internationally (specifically in Hong Kong and mainland Chinese markets).
This included the complete design of their range of products, from essential oils to advanced skincare with Australian Native Botanical ingredients.
With 4 separate ranges, many product variants and then collection products to put together, we had our work cut out in creating cohesive packaging designs for this brand. Not only did we write all the copy for the product, including descriptions and ingredients lists; we also designed all parts of the packaging, including labels, boxes, outer cartons and shipping cartons. We managed print coordination in China, arranged product photography for the products once complete in both Australia and in China, and created a series of lifestyle shots for marketing and social media.
- Brand Look + Feel
- Packaging Design
- Copywriting
- Launch into saturated market
- Lead Creative for BrandÂ