We have been working on great new infographics for the team at Mitrais, encompassing both copywriting and design in the project.
Infographics are longer form documents and require serious consistency of style to make them work. Visually we have stuck to quite a limited colour palette and similar shapes to create a visual story, but playing with scale and perspective to add visual interest.
We took their strong brand colour and applied a distinctive flat vector style specifically for their infographics. By working with a comprehensive and cohesive bright, digital-first colour palette, we were able to create something quite uniquely Mitrais in this infographic.
- Infographic Design
- Consistent look + feel across brand + products
- Digital Materials
- Overarching Look + Feel Execution