We loved working with the team from Objective on wholistic Creative Direction for their annual conference, Activate 2022.
This is now our 6th Activate that we have worked on, and each year its a challenge to bring new ideas and ways of thinking to the table to bring this event to life..
5 global locations.
More than 450 staff (and therefore hoodies).
7 different larger-than-life cardboard cutouts, with different set up in each location.
It’s not a project that takes one person, it’s a huge undertaking with months of work in preparation and a whole team of creative experts behind it.
It could not be done without the Marketing Team at Objective, plus Lisa Hall, Mitch Morgan, Rebecca Saunders, Kwik Kopy North Sydney, Arctic Blue + DJ Apanui for their incredible tenacity in helping us bring the creative vision to life.
- Creative Direction
- Supplier Coordination
- Consistent look + feel across brand + products
- Physical + Printed materials
- Product Design
- Collaborative Project