Smarter Drafter are automating Australian Law Firms from intake to eSignature through their world-first innovative platform.
We worked with Smarter Drafter extensively to craft an implementation guide for their growing marketing team, bringing together brand, product and presence. These guides are becoming a signature EM Design + Marketing piece, demonstrating how companies can go to market with their brand and create consistency across every customer and employee touchpoint. More than colours and fonts, these guides tell you and your team how to show up, live and breathe your brand.
More than a set of brand guidelines, this implementation guide involved redesigning and reimagining a number of key materials across their brand, including their social media presence, email marketing and physical materials. It includes a number of rules and guidelines for producing new materials and creates a cohesive approach for the entire Smarter Drafter brand, from product to tradeshow stands, that was previously missing.
“These guidelines are not simply nice to have. Documenting the exact way we want to go to market enables our team to move much faster. Need new collateral, a presentation, an ad campaign, a stand for a trade show, a page on the website? Check the Brand Guidelines, and you’ll have everything you need.
Our entire team, not just marketing, has gone through the guide, and it serves as a regular reference point during our all-hands stand-ups.
A great resource. Thanks, Emma Wright“
– Chris Britton, Chief Growth Officer at Smarter Drafter.
- Carrying brand from product to marketing
- Overarching Brand Look and Feel
- Redesign of key materials
- Ongoing brand work