COUTTS LAWYERS & CONVEYANCERS
TRULY STRATEGIC MARKETING & DESIGN
Coutts needed a cohesive brand presence and strategically driven marketing. I led a full-stack transformation across digital, physical, and relationship channels, embedding a framework, systems and processes that empowered the marketing team and drove measurable growth.
OUTCOMES:
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Cohesive brand identity across a range of touchpoints, including digital, physical and relationship marketing
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Measurable marketing performance, including a 20% year-on-year growth in leads
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Integrated lead generation and marketing tactics aligned with strategic goals
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Empowered teams delivering campaigns across all touchpoints
CREATIVE DIRECTION:
- Redefined brand positioning, mission, and vision for a unified identity
- Developed lawyer-specific positioning, expanding media visibility and authority within the senior team
- Ensured consistency of look and feel across all channels
MARKETING STRATEGY:
- Achieved 20% year-on-year growth in leads
- Built a complete overarching marketing strategy, distilled into tactical plans by department
- Integrated the leads function into marketing, implemented HubSpot, and delivered consistent reporting to HODs
CREATIVE TEAM:
- Recruited and managed an internal team, including a Marketing Executive and Leads Officer
- Coordinated external agencies and led cross-business campaigns with referral partners
- Facilitated collaboration and strategic execution between Heads of Department and the marketing team
KIND WORDS
Emma has a sharp strategic mind and a genuine understanding of the local market. Her insight into the Macarthur and Camden business landscape helped shape marketing campaigns that were both thoughtful and highly targeted.
She didn’t just look at marketing from a surface level, she understood the bigger picture, the local nuances, and how to position the firm in a way that resonated with our community. Her local expertise brought an added layer of depth and intention to our marketing efforts.
