COUTTS LAWYERS & CONVEYANCERS
TRULY STRATEGIC MARKETING & DESIGN
20% year-on-year lead growth,
built on strategy.
Coutts needed a cohesive brand presence and strategically driven marketing. I led a full-stack transformation across digital, physical and relationship channels — embedding the framework, systems and processes that empowered the marketing team and drove measurable growth.
3%
pillars transformed – digital, physical and relationship marketing.
1
in-house team, built, recruited, led and empowered.
THE ENGAGEMENT
STRATEGY, CREATIVE + TEAM, TRANSFORMED END-TO-END
CREATIVE DIRECTION:
Redefined the firm’s positioning, mission and vision into one unified identity — consistent across every channel — and developed lawyer-specific positioning that expanded media visibility and authority across the senior team.
MARKETING STRATEGY:
Redefined the firm’s positioning, mission and vision into one unified identity — consistent across every channel — and developed lawyer-specific positioning that expanded media visibility and authority across the senior team.
CREATIVE TEAM:
Recruited and managed the internal team — including a Marketing Executive and Leads Officer — coordinated external agencies, led cross-business campaigns with referral partners, and facilitated strategic execution between HODs and marketing.
KIND WORDS
Emma has a sharp strategic mind and a genuine understanding of the local market. Her insight into the Macarthur and Camden business landscape helped shape marketing campaigns that were both thoughtful and highly targeted.
She didn’t just look at marketing from a surface level, she understood the bigger picture, the local nuances, and how to position the firm in a way that resonated with our community. Her local expertise brought an added layer of depth and intention to our marketing efforts.