RHIPE

Over nearly two years, I led creative strategy and design for rhipe — helping transform its brand look and feel, shape strategic communications, and implement a suite of assets designed to strengthen market presence. This work supported rhipe’s evolution through acquisition by Crayon and ensured visual and messaging cohesion during a period of significant organisational change. I was presented with an opportunity to continue working with the team on roll over to the new brand look and feel, to bring it in line with the look and feel of their new parent company.

OUTCOMES:

• A cohesive and adaptable brand system spanning governance documents, sales and partner collateral, and digital assets.

• Templates and design frameworks that improved efficiency and clarity in internal and external communications.

• A creative partnership that supported the company through a major transition — positioning rhipe for stronger integration under Crayon’s global brand strategy.

CREATIVE DIRECTION

• Developed brand guidelines that articulated who rhipe was and why it presented itself in a distinct way, forming the foundation for all creative outputs.

• Designed a suite of presentation templates with master styles, ensuring consistency and flexibility for internal and partner usage.

• Led visual design for marketing materials, infographics, white papers, and sub‑brand logos for corporate initiatives.

STRATEGIC MARKETING & MESSAGING

• Consulted on website design and messaging hierarchy, ensuring the digital presence matched the updated brand strategy.

• Crafted visual narratives that supported partner and channel communications during the Crayon acquisition transition.

• Designed assets that elevated key strategic discussions, including their annual report and compelling document layouts.

LEADERSHIP & COLLABORATION

• Worked closely with rhipe’s internal, dispersed marketing teams to co‑design strategy and implementation plans.

• Delivered training and direction to rhipe’s global internal design team to ensure consistent application of brand standards.

• Coordinated across marketing, product, and executive stakeholders to ensure assets reflected both tactical and strategic objectives.