SMARTER DRAFTER

BRAND + DESIGN LEAD

About this project

I worked with the team from Smarter Drafter to reposition and reimagine their brand, as they rebuilt and relaunched their product. This allowed us to build a complete go to market strategy that was deeply aligned with their product (both in position and look and feel) creating a really cohesive experience for the customer at all touchpoints. We worked through transforming each part of their brand and marketing experience, while rolling out new product launches and releases at a high pace in start-up, scale-up mode for the software company.

Projects include:

  • Brand Implementation
  • Website Redesign
  • Messaging + Hierachy
  • Marketing Materials
  • Explainer Video Scripting + Production
  • Tradeshow Presence
  • Promotions + Campaigns

HIGHLIGHT PROJECTS