SMARTER DRAFTER
BRAND + DESIGN LEAD
About this project
I worked with the team from Smarter Drafter to reposition and reimagine their brand, as they rebuilt and relaunched their product. This allowed us to build a complete go to market strategy that was deeply aligned with their product (both in position and look and feel) creating a really cohesive experience for the customer at all touchpoints. We worked through transforming each part of their brand and marketing experience, while rolling out new product launches and releases at a high pace in start-up, scale-up mode for the software company.
Projects include:
- Brand Implementation
- Website Redesign
- Messaging + Hierachy
- Marketing Materials
- Explainer Video Scripting + Production
- Tradeshow Presence
- Promotions + Campaigns
