OBJECTIVE CORPORATION
7 YEARS OF PARTNERSHIP
Hired to design logos.
Ended up building + leading the creative function.
I joined Objective Corporation as a graphic designer tasked with creating a suite of product logos — but the role quickly expanded into marketing strategy, campaign execution, systems implementation and major events. Over time I became Lead Designer, working with the CMO, product marketers and product teams to produce consistent, design-forward work that made Objective distinctive in a competitive set.
1st
internal creative team in company history, built from scratch.
2
worlds connected – product experience and marketing experience
THE ENGAGEMENT
FROM PRODUCT LOGOS TO THE WHOLE BRAND EXPERIENCE.
CREATIVE DIRECTION:
Led visual identity and branding for products, translating product experience into marketing experience. Designed long and short format downloadable resources for prospects, oversaw creative for major events including the Activate Conference, and delivered physical collateral, from t-shirts to exhibition stands.
MARKETING STRATEGY:
Partnered with the marketing function on a complete website and brand overhaul, executed campaign building across multiple channels, and managed external stakeholders — motion companies, video teams, web developers and media outlets — translating product launches into compelling marketing experiences.
CREATIVE TEAM:
Built the internal creative team, combining hired employees and trusted contractors. Led cross-functional design across internal teams and external vendors, collaborated with product teams to improve UX and integrate it with marketing messaging, and kept creative, technical and marketing deliverables aligned across major events and campaigns.
HIGHLIGHT PROJECTS
KIND WORDS
I had the pleasure of working with Emma both professionally and personally, and I can confidently say she is an exceptionally talented and highly professional design marketer. Emma consistently delivers high-quality work, often going above and beyond expectations, and always meets deadlines with precision and efficiency.
Her creative approach to design, combined with her strong strategic thinking, makes her an invaluable contributor to any project. Emma has a keen eye for detail, a deep understanding of brand consistency, and the ability to bring complex ideas to life through thoughtful and impactful visuals.
She’s also a joy to work with—collaborative, reliable, and always positive under pressure. Emma is a true asset to any team, and I wouldn’t hesitate to work with her again in the future. A true superstar in every sense.
I’m grateful to have Emma in my professional network as she is such a pleasure to work with and frankly one of the fastest and most efficient end-to-end design, brand & marketing professionals I know. The quality of Emma’s work is exceptional – I’ve worked with her on branding guidelines, event and campaign materials, content marketing strategy and web design. And probably more than that, she’s done so much for me over the years, I’m struggling to count it all.
I worked with Emma while at Objective Corporation and I am in awe of her ability to manage multiple tasks (and sub tasks – and sub sub tasks) and projects with exceptional skill and time management. No task was ever too big or too small. She can operate off a detailed written brief as easily as she can a “vague idea” that I’d chat to her about over coffee.
If ever I need brand, design or marketing help, the first (and actually only) person I think of is Emma and I highly recommend you reach out to her for a friendly chat!