OBJECTIVE CORPORATION

LEAD CREATIVE

About this project

I was contracted as Lead Creative for Objective Corporation for nearly 7 years, working collaboratively with their internal marketing function, product teams, events teams and their third party suppliers.

I was initially contracted to develop a suite of product logos and naming conventions, and this evolved into 2 distinct brand look and feel era’s, working across their expanding range of products (from 5 to 15 products) during my tenure, bringing consistency, identity and aesthetics to their brand.

Projects include:

  • Brand Guidelines published in 2017 and 2022
  • Corporate Logo evolution in 2021 (including roll out across existing materials)
  • Product Logo Design
  • Lead Generation Marketing Materials
  • Office Fit Out Design (including global offices)
  • Signage Design
  • Campaign Design
  • Website Design
  • Event Design
  • Managing 3rd Party Suppliers, including printers, animators and videographers
  • Recruiting and training an internal design resource

HIGHLIGHT PROJECTS