OBJECTIVE CORPORATION
LEAD CREATIVE
About this project
I was contracted as Lead Creative for Objective Corporation for nearly 7 years, working collaboratively with their internal marketing function, product teams, events teams and their third party suppliers.
I was initially contracted to develop a suite of product logos and naming conventions, and this evolved into 2 distinct brand look and feel era’s, working across their expanding range of products (from 5 to 15 products) during my tenure, bringing consistency, identity and aesthetics to their brand.
Projects include:
- Brand Guidelines published in 2017 and 2022
- Corporate Logo evolution in 2021 (including roll out across existing materials)
- Product Logo Design
- Lead Generation Marketing Materials
- Office Fit Out Design (including global offices)
- Signage Design
- Campaign Design
- Website Design
- Event Design
- Managing 3rd Party Suppliers, including printers, animators and videographers
- Recruiting and training an internal design resource
