ST PATRICKS COLLEGE FOR GIRLS, CAMPBELLTOWN
DESIGN LEADERSHIP WITH LONG-TERM STRATEGIC IMPACT
Over seven years, I led the design of the College Yearbook, the Turas – a project of deep strategic importance, as it became the lasting keepsake for students and families. Beyond the yearbook, I delivered a range of high-visibility brand materials including signage and prospectuses, ensuring the College’s visual identity was elevated and consistent across all touchpoints.
OUTCOMES
A cohesive and evolving visual identity across seven years
A meaningful legacy publication cherished by students and families
Elevated brand presence across admissions and campus environments
CREATIVE DIRECTION
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Led the design and creative execution of the annual Yearbook ‘The Turas’ for seven consecutive years
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Evolved the visual style to reflect each cohort while maintaining brand consistency
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Designed high-visibility assets including prospectuses, signage, and branded materials
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Balanced tradition with modernisation to ensure the school remained visually relevant
STRATEGIC IMPACT
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Positioned the Yearbook as a premium, legacy publication for families and graduates
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Ensured brand consistency across admissions, events, and campus materials
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Supported enrolment and community engagement through polished, professional collateral
COLLABORATION & LEADERSHIP
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Worked closely with leadership, staff, and contributors to curate content annually
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Managed timelines across multiple stakeholders to meet strict production deadlines
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Ensured each edition reflected the College’s values, achievements, and student voice
HIGHLIGHT PROJECTS
KIND WORDS
Emma is a true professional and creative genius! IF you are looking at someone who is effective in understanding your project deliverables, has attention to detail, super creative, hard-working and flexible – Emma from EM Design + Marketing is truly your design guru to call-upon. Highly recommended and have enjoyed a long-term working relationship with Emma in working together on various projects and building brands. Emma has worked closely and independently on projects I have given to her over several years and I am always amazed at the quality, turn-around and professionalism. Thank you Emma!